"Make me a logo that I want to tattoo", said Liss Puerto, a passionate Power Yoga enthusiast, probably a rock star in her past life. After extensive typography studies, we created each character one by one for The Flow, Liss' yoga studio in the mystical jungle of Yucatán.

The colors of this brand are the deepest in the jungle, and its voice reveals the wisdom of the archetypal Latin American medicine woman.

Powerful, mature, feminine, and in direct connection with the Earth, The Flow's brand was born.