brand architecture

brand architecture

USD $2600 · 3 weeks

A strategic process of 4 personalized 90-minute sessions, in which we design the invisible structure that holds your business together coherently: its purpose, authority, communication, positioning and growth.

What it includes

  • Brand diagnosis and current positioning
  • Definition of the brand core (purpose, role and differentiation)
  • Curation of your ideal audience and target client
  • Message architecture and narrative axes
  • Strategic guidelines for the visual identity
  • Clarity map to make future decisions about communication, services and pricing
  • Personalized document with the whole process

This service is for you if

  • Your business works, but you know it can give more
  • You know that testing and improvising without direction is costing you time and money
  • You want to invest in clarity before investing in form
  • You want to build the foundations of a brand that becomes a reference in your field

general conditions

before we begin

every branding package includes

  • 2 rounds of revisions for the logo
  • 2 rounds of revisions for the color palette
  • 1 round of revisions for the typography

payments

  • Booked with 50% upfront; the remaining 50% is paid the day before final delivery.
  • You can pay through PayPal, Wise or Global 66. If you are in Mexico or Costa Rica you can send me a bank transfer.
  • Prices include transaction fees but not taxes.
  • If you need a tax-valid invoice I can issue one, adding your country's taxes. If you choose this option, you can pay by card.

services list

I create brand and marketing systems that works cohesively across various digital and print mediums to attract and communicate with people who are seeking that unique offering you provide.

commit to your vision

commit to your vision

Take your dreams seriously and commit to your vision; schedule a free clarity call.

«Does that path have a heart?...
If it does, the path is good;
if not, it is useless.»
~ Don Juan Matus