Tribu Yoga Software
2020 — Present- Strategy, copywriting and Instagram content design.
- Graphic assets for Meta ad campaigns.
Melisa Redondo
Wellness & Lifestyle Brands
Professional Profile
Graphic designer specialized in strategic visual content and sales materials for wellness and lifestyle brands. Skilled at raising the perceived value of a brand through a carefully curated aesthetic, aligned with design psychology to attract and convert the target client. Proven track record creating visual assets for social media, sales pages and brand identity for international projects.
Credentials
Core Skills
- Branding & Identity — Brand identity for the wellness sector.
- Visual Design & Social Media — Visual strategy for Instagram, carousels, editable templates, sales materials for retreats, banners and Ads.
- Short-Form Video Editing — Reels and promotional videos.
- Copywriting for social media — Strategic copy for social media.
- Design and copywriting for landing pages and sales pages across platforms.
Work Experience
Freelance Graphic & Digital Designer
2019 — Present
Yoga Studios & Wellness Businesses
2020 — Present- Visual identities and editable template systems that keep client branding consistent.
- Sales materials (carousels, dossiers and sales PDFs) for international wellness retreats at luxury hotels.
- Visual articulation of value propositions that make high-ticket experiences easier to sell.
Tools
- Social media materials in Canva (expert level).
- Vector design and branding in Affinity Suite.
- Video editing in CapCut and similar apps.
Languages
- Spanish
- English
Education & Certifications
- Graphic Design Specialization — California Institute of the Arts (CalArts) 2022
- UX/UI Design Certification — Coderhouse 2020
- Specialization in UX & Applied Design Psychology — Interaction Design Foundation (IxDF)
- Brand Strategy
- Design Systems
- Visual Content Creation
